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Stop the
Dad Bod
Become a Father Figure
A 12-week kettlebell protocol for men over 40.
Build functional strength. Lead your family. Get stronger for life.
⚡ Limited Spots Available
This is application-based. We only work with men serious about change.
This is for you if…
You’re Over 40 and Tired
Your energy is gone. Your metabolism has slowed. You want your strength back.
You Want Real Strength
Not Instagram muscles. Strength that lets you play with your kids. Lift without back pain. Move with confidence.
You Don’t Have Hours
20-30 minutes, three days a week. That’s it. Effective, not endless.
You Want More Than Fitness
You want spiritual renewal. A faith-grounded approach to becoming stronger. Leading with purpose.
You’re Done Starting Over
No more false starts. No more wasted money on programs that don’t work. This time you’re committed.
What You Get
3
Phases
Foundation → Integration → Mastery (12 weeks total)
36
Workouts
Three per week. 20-30 minutes each. Completely mapped out.
1
Kettlebell
All you need. Scales from beginner to advanced.
∞
Longevity
Functional strength you can use for life. Not just 12 weeks.
See Inside: Week 1 Sample
This is one workout from Phase 1. All 36 workouts are fully detailed in the complete protocol.
Workout A: Deadlift Focus (20 minutes)
Warm-up (2 min): Arm circles, leg swings, bodyweight squats (10 reps)
Main Work:
• Kettlebell Deadlifts: 5 reps × 6 sets (60 seconds rest between sets)
• Kettlebell Swings: 8 reps × 3 sets
Cue: Quality over volume. Each rep teaches your nervous system proper patterns.
• Kettlebell Deadlifts: 5 reps × 6 sets (60 seconds rest between sets)
• Kettlebell Swings: 8 reps × 3 sets
Cue: Quality over volume. Each rep teaches your nervous system proper patterns.
Finish (1 min): Walk and breathe. Lower your heart rate. Reflect on the work you just did.
This isn’t a torture session. This is smart training. High quality. Short duration. Maximum effect. You’ll feel strong, not destroyed. And you’ll recover fully by Wednesday to do it again.
What Men Are Experiencing
14 Days
You’ll feel stronger. Your energy will return. You’ll notice it.
30 Days
Movement without pain. Playing with your kids. Climbing stairs. Real-world strength showing up.
12 Weeks
Complete transformation. Your family notices. You’re the man you meant to be.
“This isn’t just about getting stronger. It’s about reclaiming your identity as a man. When you’re strong, your family feels safe. When you move without pain, you lead. When you show up consistently, you teach your kids what commitment looks like.” — Bill Ellis
Ready to Begin?
We respond within 24 hours. Tell us about yourself and what you’re looking for.